My day job revolves around intimates and in the last few years the industry has seen a boom, lingerie classic brands experimenting with new technology and new, independent lingerie designers and boutiques popping up.
Here are my tips for emerging young designers:.
How to Start a Lingerie Business
One of the perks of this role is business I get to travel and see how global influences impact the lingerie market.
In the US, I notice the tradeshows there focus on comfort and basics, with brands creating soft, comfortable underwear in line business the loungewear trend.
Key lingerie bloggers also are on Instagram- and the fan response lingerie get from different items is a great way to see consumer feedback. Check out for Lingerie Addict as a starting point.
Look at what the latest strap detail is. Is the bra nude in dressing room with wire?
Is it a plunge shape or balconette? What materials are popular now from lace to mesh, jacquard etc. A great place to start is the Interfiliere lingerie tradeshow in January.
How Much Would it Cost to Start a Lingerie Business?
Starting about how you will be making and shipping your product? Figuring out these logistics early on will really help you.
So think about the overall picture, starting up for your Instagram name early and start posting ahead of the launch to drive interest and create a brand identity in a social space.