See below for official categories. The final entry deadline is September 20th, It was the brand's unique way of bringing its newest product—The NUDES Palette—to market in a way brought excitement to the category, and was uniquely Nude.
Understanding our target's affinity for beauty video tutorials, we recruited 13 popular beauty vloggers like Sinead Cady The Makeup Chair and Stephanie Ledda SMLx0 to bring the message to life.
DARE TO GO NUDE. The Nudes Palette is here.
nude We challenged each to create a how-to video of their signature look using the Nudes Palette. We introduced all 13 YouTube videos and housed them on a micrositealong with vignettes to give leaked nude pictures of miranda cosgrove a peek at their inspiration and process.
To build buzz before the launch, we released dare short film co-created with Vice's fashion culture pub, i-D Magazine featuring interviews with models Jourdan Dunn, Staz Lindes, and Devon Aoki. We took over the YouTube homepage on launch day, and executed multiple high-impact dare takeovers on the same day.
We served the multiple videos through re-targeting tactics and high impact video units to encourage continued engagement throughout the campaign.
Maybelline's video-first campaign was a smash hit. The brand set out to create a heat moment around the launch of the NUDES Palette and build consumer awareness and desire for this prestige-inspired product. Maybelline only anticipated 4MM nude over the lifetime of the campaign.
Maybelline: DARE TO GO NUDE. The Nudes Palette is here. | Milled
Fill out the form below and we'll work on connecting you to the entry creator! Call to Action NEW! About this entry "Dare dare Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to consider nude eyeshadow shades as a bold new way to express your true self.